Search Engine Optimization - Putting a web site up on the internet is only a part of the total strategy in providing a web presence for your company. In order for people to know your site is there they have to be able to find you. The most important way to announce your presence is with search engine portals.
If you wanted to find a product or service on the internet how would you go about doing that? Search portals like Yahoo, Goggle, and MSN provide a way for you to do this. You simply enter a search word or phrase in one of their search engines and it will return a list of sites that contain those words. An inherit problem is the number of sites they return. You may receive tens or even hundreds of thousands returns. The average person will only look at the first few pages. About 40% will only look at the first page of results.
How do you get your site to show up in first few pages of results? That is were Search Engine Optimization plays an important part. There are several ways to do this and JBAtkins Consulting has the experience to help.